The membership program includes multiple benefits, including same-day delivery of groceries, discounts on fuel at Wal-Mart gas stations, and other benefits, the company said. The cost is $98 per year.
In February, Walmart confirmed plans to launch a subscription service called Walmart+ but did not disclose the strategy or details of its membership appeal.
At the same time, Wal-mart declined to comment on when the service would start.
In 2005, Amazon launched Prime to drive consumer spending, according to E-commerce Daily. In May, data released by research firm CIRP showed that the number of Amazon’s paid Prime members had increased to 118 million by March 2020, a record.
In the U.S. e-commerce market, Wal-Mart’s market share increased further in the first quarter of this year, putting it second only to Amazon. In June, Walmart announced a partnership with Shopify to expand the e-commerce market.
Under the plan, Walmart plans to attract 1,200 sellers from Shopify to its site for product sales this year. Walmart said its integration with Shopify enabled it to better serve small and medium-sized businesses in the US. These companies’ product portfolios will also complement Walmart’s, further enhancing customer satisfaction.