How will cross-border sellers grasp the new development of the platform in 2020?

In recent years, the growth trend of cross-border e-commerce has been obvious. The data shows that in 2020, global online sales are expected to increase by nearly 19%, which indicates that global sales will reach $4.2 trillion next year. Let’s take a look at the development trend of online retailers in the future and how to make adjustments. Adhering to the principles of fair purchase and fair bidding, all sellers have also worked hard to find the best profit point in the constantly updated rules and algorithms. So let’s see what new developments are worth our attention.

Mainstream platform


Starting January 1, Amazon will change the IPI storage limit threshold to 400. Storage limits will continue to be evaluated on a quarterly cycle. Below 400 points will be subject to storage restrictions, so the seller needs to calculate the cost to manage the account.

In addition, Amazon announced the 2020 Amazon Business China Seller Recruitment Plan. For potential Chinese companies, Amazon Business provides continuous account support for up to 3 years, and one account can simultaneously operate the B-side + C-side dual-track model. In addition, there are exclusive rights to exclusive North American, Japanese, and European B-side features, projects, event resources, and more new features.

Amazon has introduced Alexa and AR view functions in its app, which is actively driving mobile sales. According to the latest data, in March this year, 145.2 million mobile users visited the Amazon US App, while the eBay app has 66 million users each month.

As mobile sales grow, the importance of winning the Amazon Buy Box is also increasing. Alternatively, online sellers can use eBay and Amazon guides to create mobile-friendly listings. They can also beat their competitors and win more buying opportunities by using repricing software.


Starting January 1, 2020, Wish is a trading platform in Michigan, Hawaii, Illinois, Utah, and Wisconsin. At the same time, the platform will collect and pay sales tax on the Wish platform for transactions in the above US states. From January 14, 2020, the definition of Wish local currency code has been updated to no longer reflect the location/area of ​​the seller’s office, but to reflect the currency in which the seller is being paid/received.


Effective January 1, 2020, eBay will collect Internet sales taxes on applicable transactions in Hawaii, Illinois, Wisconsin, and Michigan. This Internet sales tax is paid by the buyer, and the platform collects and pays on behalf of the platform. Therefore, the platform does not charge sellers additional fees for this service, and the seller does not need to take any action.

eBay will share sellers’ taxable transaction data in France

From January 2020, French anti-fraud laws will take effect, and eBay will share sellers’ taxable transaction data with French law enforcement agencies. According to regulations, if the seller’s VAT is not compliant, the platform will bear joint and several responsibilities, so the platform will strictly track the seller’s tax compliance. Sellers need to be aware that all sellers whose goods are stored in France or shipped from the European Union to French buyers and whose sales turnover exceeds 35,000 Euros/year are subject to VAT. Sellers found to be non-compliant with tax may be delisted, restricted, or blocked from the platform by the platform.


International Alipay transaction technology upgrade

AliExpress recently announced that its trading technology will be upgraded at the end of January. After the upgrade is completed, the platform will stop providing the original transaction technology services; if the seller fails to authorize in time and open an international Alipay corporate account, the seller’s store will be closed because the transaction technology services cannot be used.

In addition, the seller should also accept the “know your client” review before opening an Alipay account. If the seller disagrees, you can submit information before January 5th, otherwise, it will be reviewed by default.


Announced keyword advertising incentive plan for January 2020

Recently, Shopee announced the keyword advertising incentive plan for January. Sellers in Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, and Singapore can enjoy a rebate on advertising costs.

New logistics trends

New rules for air transport of lithium batteries

From January 1st, according to regulations, when conducting air freight, manufacturers and subsequent sellers of lithium battery cells or lithium batteries produced after June 30, 2003, must provide the UN Manual of Tests and Standards Part III A summary of the tests specified in Section 38.3, paragraph 38.3.5.

All product packaging in the Saudi market must have a barcode

From January 1st, all products exported to Saudi Arabia must display a barcode on the package. The barcode consists of 13 digits. The coding rules are self-defined. Different models of the same series of products can share a barcode. In addition, the invoice and packing list provided at the time of shipment must display a barcode and the invoice must be stamped.

U.S. Customs clearance requires electronic data

From January 1, 2020, the United States will require all imported goods to be accompanied by electronic data during customs clearance and transit, otherwise, they may be denied entry. Sellers need to focus on updating product descriptions, including materials, country of origin, and exact product classifications for smooth customs clearance.

UPS, FedEx, and postal parcels will all increase parcel shipping prices
It is reported that the transportation price of UPS, an American logistics company, has risen, among which the UPS Ground (UPS), UPS Air (Air) and International (International) service rates will increase by 4.9%. At the same time, UPS extended the delivery service to 7 days/week. In addition, before January 12, 2020, for members using UPS My Choice service, members who are eligible to send packages can get Target eGiftCard and enjoy UPS My Choice Premium service for 6 months for free.


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